Marketing and Growing a Mercury Safe Dental Practice
Dr. Tom McGuire is an expert on marketing and promoting a mercury safe dental practice. With over 30 years experience as a mercury free and mercury safe dentist, he has developed a Marketing Program designed to cost-effectively promote a Mercury Safe Practice. His program is guaranteed to generate new patients and increase revenues.
Dr. McGuire's program is easy to understand and quickly implemented. It is laid out in a step-by-step format the Marketing Program's Table of Contents on this page. Each Segment of the program has its own Table of Contents, making it easy to move around in the program. No marketing expertise is required and Dr. McGuire and his marketing team will work with your and your staff to customize the program to fit your practice.
Participation in Dr. Tom's Marketing Program is easy. Follow the order in the Table of Contents and each step will be clearly explained. As you will learn, the success of the program is based on effectively utilizing his books, The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings . . . Hazardous to Your Health and Healthy Teeth and Healthy Body: How to Improve Your Oral and Overall Health to generate new patients and increase revenues. Dentists who are listed on Dr. Tom's Mercury Safe Dentist Internet Directory receive substantial discounts on his books but the program is available to all mercury safe dentists.
Note: The program is also available in a printed version and includes a Reference Binder, the Marketing Program DVD, Booklets and Dr. Tom's books. But all of the information needed to understand the value and benefits of the program are included in this Online Version. If after reviewing the program on the website you decide you'd like to have the printed version please call us at 800-335-7755. Upon request we will send you sample booklets and copies of Dr. Tom's books.)
The Binder Version of the Marketing Program is available to non-members of Dr. Tom's Mercury Safe Dentist Internet Directory for $250. Quantity discounts on his books are also available to non-members. If you aren't a member of my Directory Click Here to order the Binder.
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Segment One: Introducing the Marketing Program
As an expert in promoting mercury safe Dentistry I’ve learned that most mercury safe dentists are not experienced at marketing their practices and have over-emphasized cosmetic dentistry. I’ve also learned that it is no longer realistic to think that just promoting your practice as mercury free is enough to generate new patients.
Today you must be able to effectively market your practice as being both mercury free and mercury safe! This is the only way to obtain the marketing “edge” needed to distinguish your practice from the ever-increasing number of dentists (now over 50%) who are promoting themselves as mercury free; but aren’t mercury safe. (Segment Four in the Reference Binder includes an article about the important difference between dentists who are only mercury free and those who are also mercury safe.)
Because of my many years of experience in this area I can offer a proven strategy to market and promote your mercury safe Practice. My Marketing Program is not only designed to save you and your staff a great deal of time but also shows how to:
- promote your Mercury Safe Practice in all markets;
- generate new patients;
- increase revenues; and
- become the Education Dentist.
The Table of Contents, will serve as a step-by-step guide for you, or your staff, to easily and quickly implement my program. In addition I, and my marketing director, will be available to work with you to personalize the marketing program to your practice and answer any questions you may have.
As a long-time mercury safe dentist I know the key to adding anything new to your practice is that it not be time-consuming or disruptive and needs to have a high Return on Investment (ROI). To that end, we have done the work for you. As you will discover, my Marketing Program:
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- requires no marketing expertise;
- can be easily implemented and monitored by a staff member; and
- is extraordinarily cost-effective - with a high ROI.
Watching the Marketing Video and reading the related material in the Five Segments of the Table of Contents, will create an understanding of why promoting yourself as mercury safe, both on the Internet and within your community and city, is the key to growing your practice in these challenging financial times.
Implementing the Program: Where to Begin
Marketing Segments and Table of Contents
The material in the Marketing Segments listed in the Table of Contents is arranged so that each element of my marketing strategy has its own easily identified section. This makes it easy to access and utilize. The links are placed strategically and allows you to move throughout the program contents.
Key Elements of the Marketing Program
Patient Referrals from Health Practitioners
Introducing health practitioners (alternative and orthodox/traditional) to the vitally important relationship of oral to overall health is a major component of my Marketing Program. Health practitioners are a goldmine of patient referrals but until now most dentists have not understood how to tap into this resource. The key to getting health practitioners to refer patients to your practice is to provide them with valid reasons why it’s in their best interest to do so. How to do this will be explained in Segment Three of the Reference Binder.
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Become the Education Dentist - Making Patient Education Profitable
Another key element in promoting your practice, and clearly distinguishing yours from other dentists, is Patient Education. This cost-effective strategy to educate existing and new patients evolved from learning that while I had to “treat patients at the dental office, I didn’t have to teach them there”. I call this segment of my marketing strategy gaining the “Education Edge”. This extraordinarily effective “practice-builder” will be explained in detail in Segment Three of the Reference Binder.
I recommend that you provide your patients with two handouts that I’ve prepared for you and are included in Segment Four of the Table of Contents. The first will explain why you are a mercury free and mercury safe practice and will also serves as a disclaimer. The second handout explains the difference between a mercury free practice and one that is both mercury free and mercury safe. Once you read them you will readily understand their importance to your practice. You can copy/paste them and customize them to your practice.
If you are a member of my Mercury Safe Dentist Internet Directory you are already taking advantage of the most cost-effective way to achieve the highest Internet Exposure possible. Today, over 70% of people looking for mercury free and mercury safe dentists find them on the Internet and that number is increasing. Because of my website’s extraordinarily high Search Engine Rankings “they will find you through me”. Having such a Prominent Internet Presence is the cornerstone of any successful marketing program. We also have a software program that tracks visits to each members listing page. Thus, at the end of each year you will know how many people actually visited your listing on my Directory. If you aren’t familiar with the many other benefits and advantage of being listed, or want to know why you should be listed on my Directory, you can review them at: www.mercurysafedentistdirectory.com.
Using My Website for Patient Education
Another effective way to help educate your patients is to use my website. It has over 350 pages of educational material, most of it dedicated to the patient. The website covers many topics including explaining the role that oral health plays in overall health, along with information about amalgam fillings, chronic mercury poisoning, and mercury detoxification.
I’ve made it easy for you and your staff to refer your patients to the appropriate pages on my website. For example, on my Homepage (www.mercurysafedentists.com), go to the Frequently Asked Questions (FAQ) section and see how easy it is to guide patients to subjects of interest. Utilizing my website and books as viable and effective education tools means you can educated your patients - outside the dental office - saving you and your staff valuable time.
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Other Approaches to Marketing Your Mercury Safe Practice in Your Community
There are other cost-effective ways of getting your message out to those in your community. These are introduced in the Video and there is a corresponding section in the Segment Three of Table of Contents that expands on these opportunities. I encourage you to take advantage of them.
The DVD: How to Make Your Practice Mercury Safe - Minimizing Occupational Exposure to Mercury in the Dental Office
The central component necessary to effectively promote a Mercury Safe Practice is to make certain your practice is as mercury safe as possible. The DVD Dr. Paul Rubin and I produced from a live seminar, How to Make Your Practice Mercury Safe: Minimizing Occupational Exposure to Mercury in the Dental Office, details all the essential requirements. You can learn more about it in Segment Four of the Reference Binder.
Connecting Oral to Overall Health
When all the dots are connected, the ultimate purpose behind Marketing and Growing a Mercury Safe Practice is to make it absolutely clear to your existing patients - and those looking for a dentist and are considering you - that your approach to dental treatment includes far more than just dealing with teeth and gums, or how white and straight their teeth should be.
A good example of the benefits of patient education is the patient who, through your office, gets the message that eliminating gum disease and safely removing amalgam fillings will have a positive effect on his or her overall health. This type of motivated patient is desirable in that they realize their health is important and are willing to pay for the necessary dental treatment. For many, improving their overall health is a far greater motivator to pay for dental treatment than trying to convince them to pay for cosmetic dentistry simply so they can look better.
All of your marketing should be ultimately focused on making the connection between oral and overall health but to effectively do so, you must provide your patients with the information they need to make that connection and to make an educated decision about their dental treatment.
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The above is a brief overview of the basic strategy and components of my cost-effective Marketing Program. Once you review the Marketing Video, and read through the material found in the Table of Contents, you will be able to easily and quickly tie it all together.
Dentistry is no longer about just teeth and gums and more and more people are becoming aware of how oral health issues, such as the harmful effects of gum disease and mercury from amalgam fillings, can affect their overall health. This means an ever-increasing number of people are looking for dentists like yourself whom they can relate and trust to safely remove their amalgam fillings. Yet far too many dentists don’t understand or appreciate the importance and value of patient education and marketing and promoting a Mercury Safe Practice. My program will change that for you.
As a dentist, I know how time consuming it is to run a dental practice but I also know it will be well worth the small amount of time it takes to review and implement my program. There is no better time to creatively market your Mercury Safe Practice than now and there is no time like the present to move this strategy forward.
What I’m suggesting works, is cost-effective and we have done most of the work for you . . . so you don’t have to reinvent the wheel to make it happen. Once you implement my marketing strategies it will not only save you time, but add new patients, and increase revenues. If you have any questions I or Brenda, my marketing director, will be happy to answer them.
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Segment 3 - Implementation
Segment 4 - Education Support
Segment 5 - Program Support